SNAPSHOT: WOKV Listen Live
 | Name: News/Talk Radio, WOKV Format: News/Talk Market: Jacksonville, FL Frequency: 690 kHz/106.5 MHz |
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My Sales Increased 50%! - Stan, Owner of Energy Seal |
| The Challenge | How a new company can own the "spray-in foam insulation" market in northeast northeast Florida |
| The Resource | Use the credibility of WOKV's local personalities to endorse the product, including discussing their own savings as a result of having their attics insulated using Energy Seal's spray-in foam insulation. |
| The Idea | Use a consistent branding strategy to introduce the product (spray-in foam insulation); the benefit to the consumer (saving money with every electric bill), and establish Energy Seal as the leader in this product category. |
| The Results | Energy Seal has grown their business enormously, booking over $1.5 million in revenue (YTD) - from virtually zero when they began. Stan, the owner of Energy Seal, now refers to his WOKV Account Manager as "my trusted partner". |
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