SNAPSHOT: WAPE-FM Listen Live
 | Name: 95.1 WAPE Format: Contemporary Hit Radio Market: Jacksonville, FL Frequency: 95.1 MHz |
view allSUCCESS STORIES
"An even bigger success than we estimated!" ...Adam Law, Hedgehog Motorsports |
| The Challenge | To raise awareness of Hedgehog Motorsports among beach-goers who own 4x4 trucks. "4x4 truck owners who enjoy driving their trucks on the beach tend to spend considerably more than those who don't," according to Adam Law, owner of Hedgehog Motorsports. |
| The Resource | WAPE conducted brainstorm sessions that included members of their target customers to find out what their needs were. |
| The Idea | We developed a "Truckin' Beach Bash" at St. Augustine Beach, sponsored by Hedgehog Motorsports. The Beach Bash was both a truck show and provided social interaction for 4x4 enthusiasts; two aspects that were identified as "very important" to the target customers. |
| The Results | Attendance was nearly double expectations, and Hedgehog Motorsports has already agreed to do it again in 2010! "Cox Radio has gone above and beyond the average in helping us with marketing our business and especially our events" ...Adam Law, Hedgehog Motorsports |
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